July 16, Amazon kicked off its highly anticipated Prime Day promotion for member customers. According to US data and technology company Numerator, 40% of American households are expected to shop during this event.

๐Ÿ“Š2023 Trends:

Top Categories: According to Numerator, pet supplies, beverages, vitamins, and supplements were the most purchased categories during Prime Day 2023.

Pet Supplies Sales: Similarweb estimated that pet supplies sales reached $300 million (โ‚ฌ275.1 million) during Amazonโ€™s annual shopping festival last year.

Popular Product: Mars’ Temptations cat food was rated the second most popular consumer product during Prime Day 2023. 26% of Temptations buyers purchased the brand on Amazon during Prime Day, compared to 9% on non-promotion days. 28% of Temptations shoppers made repeat purchases on Amazon.

๐Ÿ“ˆ 2024 Outlook:

Consumer packaged goods (CPG), including pet supplies, are expected to see growth during this year’s shopping festival. The pet supplies category continued to improve during Prime Day, with 9% of Amazon shoppers purchasing pet supplies in 2023, a 1% increase from 2022.

๐Ÿ’ก Reasons for Shopping:

Shoppers across categories are drawn by price (75%), a wide variety of products (57%), fast shipping (44%), online shopping experience (39%), and easy return processes (37%).

๐ŸŒŸ Call to Action ๐ŸŒŸ:

Pet supplies continue to perform strongly on Prime Day, offering pet owners more quality choices and great prices. Visit our website [Petfessor.com](http://petfessor.com) to explore more pet care products and shopping guides, making your pets’ lives better! ๐Ÿพ๐Ÿ›’

Share your shopping experiences and pet stories with us, and let’s celebrate the joy pets bring into our lives! ๐ŸŽ‰โค๏ธ

No comment

Leave a Reply

Your email address will not be published. Required fields are marked *