New data from the Austrian Pet Food Association (ÖHTV) and the Austrian Pet Trade (WKO) reveals that 46% of Austrian households—1.8 million in total—now own at least one pet. This marks a 2% increase in pet ownership over the last two years, according to Euromonitor.

😺Key Insights:

– Cat Population: The number of cats in Austria has grown from 1.98 million in 2022 to over 2 million in 2024, with 28% of households owning a cat.

– Dog Population: The dog population remains stable at 836,000, with 17% of households owning a dog.

– Other Pets: 14% of households keep other pets such as rabbits, tortoises, ornamental fish, or birds—down by 2% compared to two years ago.

🏠Regional Pet Distribution:

– East Austria : Home to 25% of all pets, the highest concentration in the country.

– Central Austria: Hosts 24% of pets, followed closely by Southern Austria with 22%.

– Vienna: The capital accounts for 17% of the pet population, with a slight underrepresentation in cat ownership.

– Western Austria: Rounds out the list with 12% of pets.

🧓Aging Pet Population:

– Older Cats: The percentage of cats over 10 years old has increased to 36% in 2024, with 12% of households owning cats older than 15 years.

– Older Dogs: Similarly, the number of dogs over 10 years old has risen to 30% this year.

🛒 Pet Shopping Trends:

– Dog Owners: Prefer to buy from pet stores (36%), followed by discount stores (17%) and supermarkets (14%). E-commerce accounts for 12% of purchases.

– Cat Owners: More likely to shop at supermarkets (23%), followed by hypermarkets (17%) and pet shops (16%).

This comprehensive survey marks the first time ÖHTV and WKO have combined their data. Moving forward, these statistics will be published every two years instead of three.

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