The United States is one of the world’s largest consumers of pet products, with approximately 69% of households owning at least one pet, as per the data. Moreover, the annual growth rate of the pet population is around 3%. A recent survey revealed that 61% of U.S. pet owners are willing to pay a premium for high-quality pet food that meets their pets’ dietary needs. According to data released by the Pet Products Manufacturers Association, the pet industry is expected to reach $109.6 billion in 2022, marking a nearly 5% increase from the previous year. Online retail channels account for 18% of pet product sales, with their popularity steadily growing year after year.
Based on Petfessor’s latest findings, the U.S. pet industry continues to experience robust growth, with an overall growth rate of 14% and reaching a market value of $123 billion since the beginning of 2021. While the non-medical services sector, such as grooming and boarding, faced challenges in 2020 due to the pandemic, it made a significant recovery in 2021. This indicates that U.S. pet owners continue to prioritize the well-being and care of their pets.
Germany holds a prominent position in the European pet market, boasting one of the largest market sizes. According to the German Pet Products Industry Association (Industrieverband Heimtierbedarf, IVH), the pet market in Germany reached 9.7 billion euros in 2022, with dogs and cats being the most popular pets. Specifically, there are approximately 9.8 million dog owners, 14.7 million cat owners, and 2.1 million owners of other pets (such as fish, birds, small animals, etc.) in Germany.
The German pet market encompasses various segments, including pet food, pet health products, pet toys, and pet supplies. The pet food market represents the largest segment, accounting for over 50% of the total market size in Germany. Additionally, the market for pet health care products and grooming supplies is gradually expanding, fueled by the increasing emphasis on pet health and grooming.
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