With the increasing importance of pets in human life, many companies are getting into the business of pet industry.Creating a logo for a new pet supply brand is a very important step as it will be the visual sign and identifying mark of the brand.
Here are some suggestions from petfessor to help you design an appealing pet supply brand logo:
1. Simple design
Avoid overly complex patterns and too much text, making the logo clearly recognizable in a variety of sizes and backgrounds. Similar to Apple and Nike, their logos have been memorized all over the world.
2. Color matching
Choose colors related to pets, such as soft green, blue, brown, etc. to give people a warm and friendly feeling.
3. Font Matching
Choose a simple, easy-to-read font to ensure the brand name is clearly visible. Simple words like petfessor, Petcat, etc.
4. Pet elements
You can add pet images in the logo, such as silhouettes of dogs, cats or cartoon images, to enhance the affinity and relevance of the brand. For example, bones, fish, paw prints, etc. These are patterns that are closely related to pets and can quickly convey the brand message.
5. Flexibility
Adapt to different application scenarios: the logo should be able to be used in different application scenarios, including packaging, website, social media, etc. Consider designing one main logo and some variants to suit different uses.
6. Communicate brand values
Core brand values: The logo should convey the core values of the brand, such as caring, health and safety. If your brand emphasizes environmental protection, incorporate a green or eco-friendly logo into the design.
“For the logo “petfessor”, in the early stage of branding, we considered that the pronunciation of the word “fessor” is similar to that of the word “professional”. The word “petfessor” also means that we are professionals in the pet field. That’s where our logo comes from.
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